Benson Boone and Crumbl Cookies are teaming up once again, proving their partnership is a hit. Following the release of Boone’s latest album, American Heart, Crumbl announced on June 29 that its limited-edition Moonbeam Ice Cream Cookie—inspired by his song "Mystical Magical"—will return to menus from June 30 to July 5. This marks the first time Crumbl has ever brought back a specialty cookie for back-to-back weeks.

The cookie, which debuted earlier in June, features a chocolate base with cookies and cream pieces, a vibrant lemon-berry-marshmallow swirl, and a white icing drizzle. Crumbl praised Boone’s creative input, saying the treat captures the "mood and magic" of his music. Fans eagerly demanded its return, prompting CEO Jason McGowan to declare, "When a cookie creates this kind of buzz, we knew we had to bring it back."

Boone, known for his falsetto, bold fashion, and backflips, has embraced his polarizing reputation. He playfully leans into criticism, even joking about being a "one-hit wonder" in his "Mr. Electric Blue" music video. Crumbl’s co-founder Sawyer Hemsley praised Boone’s hands-on approach, saying they transformed the "feeling of his song into something you can taste."

While some find Boone’s persona divisive, his self-aware humor—like serving ice cream to a girl who calls his music "terrible"—shows he doesn’t take himself too seriously. One thing’s clear: both his fans and cookie lovers are thrilled about this sweet encore.