A new review explores the concept of sustainable enclothed cognition (SEC), highlighting how clothing choices reflect values, emotions, and non-verbal communication, which are vital for building sustainable business practices. Brands are encouraged to leverage consumer co-creativity and engagement to strengthen relationships, enhance credibility, and align with audience values. The article recommends that fashion companies implement sustainable processes, educate consumers, and foster conscious decision-making, while policymakers and researchers should support educational initiatives and integrate these concepts into practice and curricula.