A quirky, toothy plush figure named Labubu has emerged as a surprise fashion and lifestyle trend, captivating collectors and fans around the world. With pointed ears, a wicked grin, and a distinctive look, Labubu dolls have become popular as a fun way to show personality and creativity.

Created by artist Kasing Lung, Labubu is part of Pop Mart’s “The Monsters” series, which offers collectibles in blind boxes meaning buyers don't know which design they’ll receive until opening it. 

On launch days, Labubu drops sell out within seconds, driving massive demand both in-store and online. Many collectors trade tips, join digital waitlists, and monitor restock alerts to improve their chances of securing one. The dolls have also gained viral attention across social media, with influencers showcasing how they dress and personalize their Labubus.

The popularity of Labubu has even reached celebrity circles. Icons in fashion and music have been seen pairing these playful figures with luxury accessories, amplifying their appeal and cultural impact. Fans now accessorize their outfits and bags with Labubus, treating them as both collectible toys and fashion statements.

Labubu’s rise represents a wider trend of adult collectible culture, where toys once associated with childhood nostalgia now merge with modern aesthetics, lifestyle branding, and high-fashion sensibilities. Enthusiasts frequently customize their dolls with handmade outfits, accessories, and charms—adding a personal, creative touch. Behind the scenes, Pop Mart has seen explosive growth from Labubu’s success. “The Monsters” series has delivered massive year-over-year revenue increases, highlighting how blind box collectibles continue to dominate niche markets with limited-edition appeal.

The craze has even sparked a counterfeit market, with replicas known as “Lafufus” appearing online. Collectors now warn others on how to spot fake versions, as the authenticity of the doll becomes just as important as its rarity.