Cup Noodles Launches Limited-Edition Dill Pickle Flavor Amid Rising Pickle Craze

Just in time for summer, Cup Noodles is tapping into 2025’s boldest flavor trend with a limited-edition Dill Pickle ramen, launching nationwide on June 21. The iconic instant noodle brand combines its signature savory broth with the sharp, tangy kick of dill pickles — ready in just five minutes.

This launch rides the wave of the pickle flavor trend, which continues to surge across the food and beverage industry. From pickle martinis to pickle tacos, sour-savory combos are dominating consumer cravings. According to Pinterest’s 2025 trend report, “Pickle Fix” is in full swing, with soaring searches for pickle-inspired recipes and snacks.

Fermented and sour flavors are also on the rise, showing up in everything from kimchi butter to koji-marinated meats and sour craft beers. These ingredients appeal especially to Gen Z and millennials, who favor adventurous, bold tastes and sensory food experiences.

On TikTok, the #pickle hashtag has already surpassed 321 million views, spotlighting viral content like DIY pickle juice recipes and taste tests. This cultural obsession with mouth-puckering flavors makes Cup Noodles’ Dill Pickle release both timely and on-trend.

“We wanted to lean into something bold yet familiar,” said Priscila Stanton, senior VP of marketing at Nissin Foods USA. The new flavor will be available for a limited time at major retailers, including Walmart and Albertsons, and online.

Whether you're a pickle enthusiast or flavor explorer, Cup Noodles Dill Pickle delivers a bold new twist on instant ramen, merging convenience with one of today’s most talked-about flavor trends.