Tesla sales in the European Union fell by half in April, while those produced by Chinese companies advanced, according to manufacturer data. Sales of the American company's vehicles in Europe fell by 52.6% in April and by 46.1% since the beginning of the year, according to data from the European Automobile Manufacturers' Association (ACEA). Tesla's market share was 1.1% during the first four months of the year, with sales of 41,677 vehicles, compared to 77,314 during the same period last year. Tesla, which was a leader in electric vehicles until 2024 before its sales declined due to CEO Elon Musk's reputation and aging models, was outperformed by ten brands in electric vehicle sales in April, including German companies Volkswagen, BMW, and Renault, and Chinese company BYD, according to data from Jato Dynamics.
On May 20, Elon Musk confirmed that his company's situation had improved, indicating that he intended to reduce his government work and focus more on managing his companies, most notably Tesla. Electric cars continued their advance in the European market (up 26.4% year-on-year), reaching 15.3% of sales in April, according to ACEA. Its situation varied from country to country, particularly depending on the bonuses and tax benefits granted by the government. Sales saw a sharp increase in Germany, Belgium, Italy, and Spain, for example, while they declined in France. Chinese companies have contributed to the boom in sales of electric and hybrid cars in Europe. Sales of brands such as BYD, MG, and Limmotor increased by 59% in this category, compared to 26% for other brands. German carmaker Volkswagen remains at the top of the European car market across all categories (+2.9% in April), followed by Stellantis (-1.1%)