Adidas revealed it suffered a cyber attack where criminals accessed certain customer contact data from a third-party service provider. Passwords and payment details were not affected. The company is investigating and notifying impacted customers. Consumer experts warn affected individuals to monitor accounts for suspicious activity and be cautious of scam messages. Unlike recent severe attacks on retailers like Marks & Spencer and Co-op, Adidas reported no major operational disruption. The UK police are investigating a hacker group linked to other attacks but have not connected them to Adidas’s breach. Adidas also faced data breaches earlier this year in Turkey and South Korea.