In a city where luxury vehicles like Bugattis and Bentleys are the norm, a new automotive trend is emerging. Dubai’s car enthusiasts are increasingly converting classic vehicles into electric ones—preserving timeless design while embracing sustainable innovation.
Electric Conversions as a Statement
These high-end transformations, where vintage cars are fitted with modern electric powertrains, are becoming a symbol of environmental consciousness and refined taste among elite collectors in the Emirates.
Growing Interest in EV Culture
“There’s a growing movement toward electric mobility in the UAE,” says Salman Hussain, CEO and co-founder of FUSE EV Conversions. Inspired by brands like Tesla and rising Chinese automakers, more individuals are drawn to the performance and reliability of electric models.
Customization Meets Environmentalism
Beyond performance, drivers seek unique expression. Electro-modding—a fusion of customization and eco-awareness—is offering just that. As Imthishan Giado of Motoring Middle East notes, the region has shown increased commitment to sustainability over the past decade.
Appealing to Traditionalists
Companies like FUSE are addressing concerns of classic car purists with an artisanal approach. “We treat each project like a craft,” says Hussain. “From component layout to interface design, our process is meticulous—similar to crafting a sushi roll.”
German Classics Lead the Trend
German icons like the VW Beetle and Mercedes SL are among the most popular conversions. These models, rich in nostalgia and easier to maintain than rare collectibles, strike a balance between heritage and innovation.
A Personal Journey: Sami Khoreibi’s Story
Entrepreneur Sami Khoreibi, an early Tesla adopter, merged his sustainability passion with his love for vintage vehicles. Teaming up with FUSE, he transformed his 1982 Mercedes SL into an electric classic—combining childhood memories with futuristic performance.
Engineering Meets Emotion
Khoreibi’s project, spanning several years, highlights the intricate engineering behind conversions. He describes the result as “a beautiful fusion of past and future,” emphasizing the emotional value of electrified classics.
Technical Precision and Modern Touch
FUSE prioritizes driving authenticity, aiming to preserve original handling while enhancing reliability. Clients even request retaining manual gearboxes—proof of the demand for mechanical charm in modernized vehicles.
The Investment and the Future
Electric conversions typically begin at AED 145,000, with most clients investing around AED 230,000. While currently a luxury, advancing technology may soon lower these costs, making electric classics more accessible.
Balancing Aesthetics and Function
Every conversion respects the vehicle’s legacy. From using retro displays to integrating classic-style gauges, FUSE ensures that the driving experience remains authentic while delivering modern performance.
A Trend or the Future?
While some purists remain skeptical, market data suggests that electro-modding is on the rise. The global market for conversion kits is projected to hit $1.43 billion by 2030. As sourcing parts for vintage engines becomes harder, EV conversions may become the most practical way to preserve automotive history.